The content and merchandise the Company creates generally span eight core areas: Home, Cooking & Entertaining, Gardening, Crafts, Holidays, Keeping, Weddings and Baby & Kids.
MSO comprises four business segments: Publishing, Television, Merchandising and Internet/ Direct Commerce. It is through these segments that content and merchandise are created and distributed to consumers.
As most of us know, Martha Stewart, the queen of domesticity, has recently stepped down from her position at MSO after being indicted on charges related to alleged insider trading in which she has pleaded not guilty to the charges.
Stewart owns about 61% of MSO's stock and controls nearly all voting stock. Stewart will remain on the company board and continue to serve in her new role as "Chief Creative Officer."
The company operates in four segments: publishing, television, merchandising and internet/direct commerce. This chart shows the revenue breakdown of MSO. 62% of their revenue comes from publishing.